11 Best WordPress Mailing List Plugins For List Building Magic

11 Best WordPress Mailing List Plugins For List Building Magic

WordPress List Building Plugins

Right here’s the deal:

It’s essential construct an e-mail listing.

The bigger and extra engaged your e-mail listing is – the sooner your web site will develop, and the more cash you’ll make.

However, the outdated options of simply utilizing any outdated opt-in kind that got here with our e-mail supplier aren’t sufficient.

We have to deploy opt-in kinds in additional areas on our web sites, use web page degree focusing on, add content material upgrades, set off kinds primarily based on person conduct, run cut up assessments to spice up conversions and leverage different cutting-edge ways.

Right here’s the excellent news:

All of this (and extra) is feasible with the WordPress plugins I’m about to point out you.

I’ve examined numerous plugins over time and spent loads of money. I’ve discovered hidden gems, and I’ve wasted cash on instruments that light into obscurity. On this put up, I’ll share what I’ve discovered with you.

This put up will aid you discover the right listing constructing plugin. A plugin that’ll do what you want it to do now, and can do what you’ll want it to do as your website continues to develop. So you may sit again and watch your e-mail listing develop like wildfire.

First I’ll run via the listing of plugins, then I’ll present you a comparability the place we take a look at which plugins match into sure situations greatest (should you’re pushed for time, click here to scroll to the comparison section).

Let’s dive in:

The perfect mailing listing constructing plugins for WordPress in 2018

1. Thrive Leads

Thrive Leads

Thrive Leads is indubitably, essentially the most spectacular listing constructing plugin in the marketplace proper now.

The plugin comes with each characteristic you’ll must quickly develop your listing of e-mail subscribers.

You get the capacity so as to add a wide range of opt-in kind sorts masking every part from popovers and scroll packing containers.

Every opt-in kind sort has an incredible choice of templates and you should use the drag & drop editor to customise them to look precisely the way you need them to.

You’ll be able to create as many opt-in kinds as you want and choose which pages/classes/tags you’d wish to show them on.

Thrive Leads handles cut up testing in a singular method. As a substitute of simply with the ability to cut up check kinds in opposition to one another, you may cut up check completely different opt-in kind sorts in opposition to one another.

For instance, will a ribbon or a scroll field convert greatest? Yow will discover out. You too can run cut up assessments to seek out out which kind of kind triggers convert greatest.

Reporting is insightful and complete. You get a basic snapshot overview of your progress, however you may then dig into a wide range of studies. I significantly just like the “content marketing report” which reveals me which posts/pages are changing greatest.

Newest options and updates:

  • Sensible Hyperlinks – This characteristic lets you show a different call to action to your existing subscribers. Now they’ve signed up; you possibly can show a hyperlink to a product or one thing else.
  • Digital Asset Supply – Have you ever ever wished a straightforward technique to ship your new subscribers a PDF or free obtain for signing up? Thrive Leads will try this too!
  • Content material improve templates – The content material improve technique will ship spectacular conversions. Thrive Leads has their very own set of templates that make them simple to setup.
  • Content material locking – If you wish to disguise premium content material behind an opt-in kind, now you can do that in Thrive Leads too.


  • 50 + Choose-in kind templates.
  • Drag and drop editor makes for simple kind customization.
  • Add opt-in kinds to key areas in your weblog.
  • Numerous popover triggers akin to Exit Intent.
  • Superior opt-in kind focusing on choices.
  • Superior cut up testing performance.
  • Actionable reporting/statistics.
  • Helps any e-mail supplier that makes use of HTML kinds.
  • API integrations for all common e-mail suppliers (they add new ones once in a while).
  • Helps 2 step opt-in kinds.
  • Helps shortcode placement.
  • Helps a number of kind fields, radio kinds, examine packing containers and drop downs.

Value: $67+ for limitless updates and 1 yr of assist. Or buy their membership plan to unlock all of their plugins and themes (additionally consists of Touchdown Pages, Quiz Builder, Ultimatum and extra).

Get Thrive Leads Read Review

2. Bloom

Deploy Opt-in Forms With Bloom By Elegant Themes

Bloom is a full-featured listing constructing plugin for WordPress, created by the workforce at Elegant Themes.

You should use this plugin so as to add varied opt-in kind sorts akin to popovers, fly-ins, beneath put up, inline and widgets.

You too can use it as a content material locking plugin, the place your readers can enter their e-mail handle right into a kind inside your content material, to disclose premium content material akin to a free obtain.

You don’t get a visible editor such as you do with Thrive Leads, it’s extra of a listing of settings to work via – you may then use the preview button and the shape will seem on the display.

Bloom doesn’t have the exit intent set off, but it surely does have loads of different triggers for popovers/fly-in kinds.

I significantly like you could select to set off popovers after inactivity and after a remark – a majority of these triggers are not often present in different plugins.

There are plenty of templates to select from, however plenty of them aren’t distinctive designs, they simply have completely different colours. Nonetheless, there are loads so that you can get began with and so they look nice.


  • A number of opt-in kind sorts – popover, fly-in, beneath put up, inline, locked content material and widget.
  • A number of kind triggers for popovers/fly-ins – time delay, exercise, after remark, % scroll, on click on and extra.
  • Massive variety of integrations with e-mail suppliers (together with customized HTML for any not built-in by way of API).
  • Massive choice of templates.
  • Web page degree focusing on.
  • Content material locking characteristic.
  • Import/export plugin options.
  • Primary reporting performance.

Value: $89/yr (membership consists of entry to a social sharing plugin, numerous themes and extra)

Get Bloom

3. OptinMonster

Manage Multiple Opt-in Forms From A Central Location With OptinMonster

OptinMonster began it’s life as a WordPress plugin, and is now a cloud-based app.

Which means all of your opt-in kinds will probably be managed from a central location – providing you with an incredible over view.

You’ll be able to edit kinds, deploy new ones, begin cut up assessments and monitor your progress, all from inside the app.

That is nice should you run a number of WordPress websites, you may give attention to bettering conversions with out diving right into a bunch of various websites.

And the additional benefit is you could now use OptinMonster on any HTML primarily based web site, not simply WordPress.

The fellows behind this plugin actually know what they’re doing – Syed Balkhi (founding father of WP Newbie) and Thomas Griffin (creator of the Soliloquy slider plugin) have put collectively an incredible listing constructing device that integrates completely with WordPress.

A wide variety of opt-in kind sorts are supported and you are able to do primary customization from inside an easy-to-use editor.

Newest options and updates:

  • Sure/no characteristic – As a substitute of displaying an opt-in kind, you may show sure/no fashion buttons. You’ll be able to select to hyperlink the sure button to a touchdown web page or an opt-in kind.
  • Superior show guidelines – These are what help you select when and learn how to show your opt-in kinds. You’ll be able to show them globally, when clicked on a hyperlink and even primarily based on whether or not somebody opts right into a marketing campaign or not. This simply scratches the floor, plenty of advanced automation is feasible thanks to those show guidelines.
  • Content material locking – Nice information, now you can use OptinMonster as a content material locker. Whereby you disguise premium content material behind an opt-in kind, it’s then revealed as soon as somebody enters their e-mail handle.
  • Dynamic textual content alternative – This lets you personalize opt-in kinds primarily based on sure variables akin to URL queries and cookies. Not so straight ahead to implement should you’re a newbie, however VERY highly effective.


  • A number of opt-in kind sorts together with; popover, slide-in, sidebar, after put up, canvas, cellular solely popover and footer (solely popover included on primary plan).
  • Nice choice of templates.
  • Exit intent characteristic.
  • Straightforward to customise.
  • Helps a number of e-mail advertising and marketing platforms and autoresponders.
  • Potential so as to add customized CSS.
  • Assist for shortcode placement.
  • Web page degree focusing on.
  • A/B cut up testing.

Value: Begins from $19/month, (or $9/month when paid yearly) with extra plans to unlock extra options

Get OptinMonster Read Review

4. Popup Domination

Popup Domination

Popup Domination helps only one sort of opt-in kind – popovers (or popups).

That being mentioned, this plugin does the job extremely properly.

The beauty of Popup Domination is you could both set up it as a WordPress plugin, or set up to any web site with the standalone model.

With this plugin you’ll get one yr of assist however limitless updates.

The one draw back to this plugin is that their popovers aren’t cellular responsive. That mentioned, I’d at all times advocate avoiding the usage of popovers on cellular.


  • 24 design templates.
  • Comes as WordPress plugin or standalone software program.
  • Straightforward customization.
  • Helps all main e-mail advertising and marketing platforms.
  • Inbuilt analytics.
  • A/B cut up testing.
  • Pressured subscription to guard content material.
  • Web page degree focusing on.
  • Exit intent.

Value: $47

Get Popup Domination

5. Thrive Architect

Thrive Architect Customize Text

Thrive Architect is a powerful plugin – it makes it simple so that you can create excessive changing touchdown pages, with none of the effort.

You should use it to create course pages, webinar pages, opt-in kind pages, gross sales pages and the rest you may consider.

You get a full drag & drop web page builder so you may customise your pages to your hearts content material (you should use it on weblog posts too).

What I really like about this plugin is how the templates are designed.

With most of those types of instruments, you are inclined to get lovely touchdown web page templates all designed in isolation – so while you come to create a gross sales funnel and also you need a thanks web page, affirmation web page and an opt-in kind web page, all of them look completely different.

Thrive has completed this proper – they design most of their templates in units so that they match collectively and make sense for folks going via your funnel. And so they’re themed, so there are just a few particular units which might be designed for podcasters, course creators, webinar hosts and extra.

And whereas there will probably be a studying curve as you get used to the editor, its light-weight and doesn’t really feel clunky.

Thrive Architect is developed by the identical workforce behind Thrive Leads – this implies each plugins are designed to combine properly collectively. For instance, inside your touchdown pages, you may add Thrive Leads opt-in kinds to benefit from its reporting/testing options.


  • 150+ templates, most of that are designed in units for constant branding.
  • Loads of conversion centered components – buttons, kinds and many others.
  • Integrations for all common e-mail suppliers & customized HTML for any that aren’t supported.
  • Create customized web page layouts inside your theme.
  • Undo and redo performance.
  • 2 step opt-in kinds.
  • Drag & drop web page builder.
  • Cell responsive templates.
  • Import/export performance.

Value: $67+ for limitless updates and 1 yr of assist. Or buy their membership plan to unlock all of their plugins and themes (additionally consists of Leads, Quiz Builder, Ultimatum and extra).

Get Thrive Architect Read Review

6. Leadpages

Create, Test And Monitor Landing Pages With LeadPages

Let me begin off by saying that whereas Leadpages comes with a WordPress plugin, you might be getting a complete platform from which to construct your listing.

The plugin is simply a part of it.

Leadpages will aid you develop your listing by doing the next:

  • Permitting you to create excessive changing touchdown pages inside minutes.
  • Create your personal 2-step opt-ins with LeadBoxes. These help you flip any hyperlink on any web site right into a hyperlink that shows a popover when clicked (can improve conversion charges by 30%).
  • Generate a ‘LeadLink’ which permits subscribers to affix your listing, sub-list or subscribe to a webinar with a single click on.

As a result of Leadpages being a platform, you may create touchdown pages to construct your listing, with out them being hosted in your weblog in any respect. So, should you want a brief touchdown web page for an occasion that doesn’t should be in your weblog – it doesn’t need to be.

And you’ll handle touchdown pages throughout a number of domains from a single dashboard.

Newest options and updates:

By far, essentially the most vital replace to Leadpages has been their drag & drop builder.

Their customary web page builder was pretty restricted – if the template had one field for a video, you couldn’t flip it right into a textual content field, or add a button beneath it.

However now, you may customise your touchdown pages to get the precise structure you need.


  • 70+ Touchdown web page templates (sortable by conversion price).
  • Limitless touchdown pages.
  • Limitless domains.
  • Limitless site visitors.
  • Cell responsive templates.
  • Constructed-in cut up testing.
  • Constructed-in analytics.
  • LeadBoxes.
  • LeadLinks.
  • WordPress plugin.
  • Full internet hosting of your touchdown pages.
  • Digital asset supply.
  • Helps all main mailing listing suppliers.
  • Unbelievable assist.

Value: $37/month+

Get Leadpages Read Review

7. OptimizePress 2.0

Create Landing Pages And Membership Sites With OptimizePress

We beforehand talked a bit about how Leadpages might help you create excessive changing touchdown pages.

OptimizePress is a stable various – it’s a plugin reasonably than a platform so every part is managed out of your website.

This plugin has a drag and drop web page editor that lets you customise your touchdown pages and make them look precisely the way you need them to.

With Optimize Press you could have full management over your content material and a powerful array of options.

I really like how the editor works when it comes to performance and the variety of components you may add to pages, however regardless of the plugin making plenty of enhancements – the editor nonetheless feels a bit clunky.


  • Over 30 themes to select from.
  • Over 40 web page components to make the most of.
  • Comes with theme and plugin variations.
  • Comes with a membership plugin (might prevent $100-$300).
  • Create gross sales pages.
  • Create touchdown pages.
  • Create launch funnels.
  • Create membership portals.
  • Cell optimized.
  • Overlay optimizer (2 step opt-in).
  • Works with all e-mail advertising and marketing platforms.
  • Works with main membership techniques like Wishlist, DAP, MemberMouse and many others.

Value: $97

Get OptimizePress

8. Optin Panda

Setup Content Locking In WordPress With Optin Panda

Optin Panda is designed particularly as a content material locking plugin.

This implies you may add an opt-in kind to your content material, and when somebody subscribes, they’ll be capable of view the content material that’s hidden behind it.

You’ve the choice to permit your readers to entry the premium content material by signing right into a social community as an alternative of getting into their e-mail listing.

You’ll be able to combine with a wide range of e-mail suppliers, however leads are saved on to WordPress so that you can export so that you’ve bought just a few choices there.

Optin Panda additionally provides you the choice to chop the locked content material from a pages supply code – which means the locker can’t be bypassed if somebody views the supply code.


  • Three completely different design kinds for content material lockers.
  • Helps hottest e-mail suppliers.
  • Saves leads in WordPress so you may export and import into one other e-mail supplier at any time.
  • Subscribe by way of social networks possibility.
  • Content material contained in the locker might be hidden fully or blurred out.
  • Customise how the locker behaves – add an in depth icon, timer interval, lower locked content material from supply code and many others.
  • Limitless customized fields.
  • Constructed-in reporting.

Value: $17

Get Optin Panda

9. WP Notification Bar Professional

Add Notification Bars To Grow Your Email List With WP Notification Bar Pro

WP Notification Bar Pro lets you add a notification bar to the highest or backside of your website.

Within the context of constructing an e-mail listing; you may select to show an opt-in kind inside this notification bar, or show textual content & a button that drive’s site visitors to one in all your touchdown pages (or some other URL in your website).

Primary analytics and customization settings are included too.

What I significantly like about this plugin is that regardless of it being a light-weight plugin, you continue to get some heavy hitting options.

Listed below are some examples:

  • Totally different bar sorts – we’ve talked about a number of bar sorts already. However, you can even add social comply with buttons, search kinds, weblog posts, a countdown timer fashion CTA and extra.
  • Superior web page focusing on choices – For instance, you may select sure situations the place notification bars will show.
  • Straightforward split-testing – Need to check completely different copy? What about how a countdown timer converts when in comparison with one other sort of bar? You are able to do that too.

The principle limitation with WP Notification Bar Professional is you could solely use a choose variety of e-mail advertising and marketing suppliers. And there’s no customized HTML kind possibility like with different plugins.

Thankfully, common suppliers akin to MailChimp, GetResponse, AWeber, Marketing campaign Monitor and Mad Mimi are supported. Nonetheless, that does miss out plenty of up and coming e-mail suppliers – hopefully, extra will probably be added sooner or later.

There’s a free version of this plugin that can be utilized to hyperlink to touchdown pages (or some other URL) or show customized content material, however there is no such thing as a opt-in kind performance.


  • Limitless notification bars.
  • Superior web page focusing on.
  • A/B cut up testing.
  • Customise colours or select from pre-defined shade units.
  • Add animations.
  • Primary analytics.
  • Helps common e-mail suppliers; MailChimp, GetResponse, AWeber, Marketing campaign Monitor and Mad Mimi.
  • Show different components akin to countdown timer, search kind and extra.

Value: $29.

Get WP Notification Bar Pro

10. WP Subscribe

Add Opt-in Form Widgets In WordPress With WP Subscribe

WP Subscribe is a light-weight opt-in kind plugin for WordPress.

It’s free and designed to be so simple as doable.

Simply set up & activate, then head to your widgets web page and add the widget to whichever widget space you want.

Then enter your particulars for one of many e-mail suppliers – at the moment MailChimp, AWeber and Feedburner are supported.

You’ll be able to then customise the textual content used within the opt-in kind by clicking the “Labels” possibility.

On the draw back, you don’t get the choice to customise shade, so that you’d need to dig into CSS for that. However, it gives a straightforward (and free) technique to get a primary opt-in kind loaded in your website.

Alternatively, you can upgrade to the pro version for $27. This provides you with the power to alter colours, add exit intent popovers and extra.


  • Customizable textual content.
  • Might be added to a number of widget areas.
  • Helps MailChimp, AWeber and Feedburner.
  • Cell responsive.
  • Coloration customization (Professional solely).
  • Assist for GetResponse (Professional solely).
  • Shortcode placement (Professional solely).
  • Show popovers utilizing triggers akin to exit intent (Professional solely).
  • Web page degree focusing on (Professional solely).

Value: Free (unlock extra options with professional model for $27)

Get WP Subscribe Get WP Subscribe Pro

11. MailChimp for WordPress (MC4WP)

MailChimp For WordPress

What should you’re a MailChimp person and also you’re searching for a straight ahead method so as to add primary opt-in kinds to your web site, MailChimp for WordPress is a stable possibility.

This plugin may be very primary and comes with not one of the superior options that a number of the different plugins we’ve mentioned do. Nevertheless, I significantly like how one can add a ‘tick to subscribe’ field to remark kinds, registration kinds, WooCommerce checkout, Straightforward Digital Downloads checkout and extra.

You’ll be able to customise the colours and different components of kinds to suit with the branding of your web site.


  • Devoted plugin to be used with MailChimp solely.
  • Primary customization choices.
  • Cell optimized kinds.
  • Integrates statistics from MailChimp into your WordPress dashboard.
  • 1-click subscribe characteristic for feedback, registration kinds and extra.

Value: Free


Tips on how to choose the right listing constructing plugin for you

Relying in your particular wants, sure mailing listing plugins could also be extra appropriate than others.

It’s essential to grasp precisely what you need to accomplish.

Not solely that, but it surely’s price contemplating what you would possibly want sooner or later – it’s simple to only throw any e-mail plugin in your website while you first get began, however likelihood is you’ll want one thing extra heavy obligation within the close to future.

… And switching over means you’ll lose historic knowledge, in addition to price you extra time in the long term.

Beneath I’ve put collectively a collection of situations the place sure plugins will probably be extra favorable than others.

My purpose is to supply a comparability primarily based round what your aims could also be.

Let’s have a look:

The entire listing constructing combo

We’d like to have the ability to add opt-in kinds to a wide range of areas on our web sites, and we’d like to have the ability to deploy touchdown pages.

Thrive Leads is my go-to listing constructing plugin for WordPress proper now. And there are just a few explanation why; greatest characteristic set, worth for cash and common updates. It has every part we’d like.

Thrive Architect permits me to create all types of touchdown pages and customise them how I need. The templates are designed in units so that they match from a design stand level, so that you could create gross sales funnels that don’t really feel disjointed.

I may also create customized web page layouts inside the confines of my theme.

The perfect half is that these two plugins are designed to work collectively with out conflicting, and doing so opens up extra options (akin to utilizing Thrive Leads kinds inside touchdown pages).

It’s true, I additionally use Leadpages after I must roll out touchdown pages rapidly (and I’m not too anxious about design consistency), but it surely’s costly, so you could have to have the ability to justify the fee.

Need essentially the most worth for cash? Attempt one in all these:

Contemplating the spectacular quantity of options, you get with Thrive Leads – you positively get worth for cash.

However, the most effective worth comes from their membership plan. You get entry to Thrive Leads, Thrive Architect, just a few different plugins and all of their themes. Membership pricing begins from $19/month (paid yearly) – click here to learn more.

One other nice possibility to provide you loads of bang on your buck is Bloom. It’s $89/yr (or $249 one-time charge) however you don’t simply get that one plugin.

You additionally get entry to a web page builder plugin, social sharing plugin and a ship load of themes together with Divi, Elegant Theme’s flagship theme. Learn more.

Need to use the content material improve technique? Use one in all these:

The thought is that you simply add a name to motion inside your content material – when a hyperlink is clicked, a popover seems so readers can signal as much as obtain a post-specific bonus akin to a free information. They don’t need to be distinctive for every put up you publish, you may create a number of guides, then add content material upgrades to related posts (I break mine into classes).

OptinMonster and Leadpages have this functionality, however I significantly like how simple it’s to do with Thrive Leads. They’ve content material improve fashion templates, so that you simply create a two-step kind and add the shortcode to your put up. No messing round.

What about creating touchdown pages akin to squeeze pages, webinar pages and many others.?

Leadpages is nice should you’re working campaigns throughout a number of domains – you may add pages to any of your websites or use a Leadpages URL should you favor. Their web page builder (and their new drag & drop builder) are each straight ahead to make use of.

Leadpages is a SaaS app so is available in at the next value level, though you may positively justify its price in case you have gross sales funnel.

One other nice characteristic of Leadpages is cut up testing which is vital if you wish to enhance conversions.

Then there’s OptimizePress – it’s a touchdown web page creation energy home that comes with a primary membership plugin. However, the editor, whereas characteristic packed, feels clunky and on the sluggish aspect.

Thrive Architect is my favourite as a result of it comes with templates designed in units. The editor is quick, and excessive ranges of customization are doable.

What about leading edge options?

Bloom has just a few triggers which might be significantly distinctive – for instance, you may set off popovers to look after somebody has been inactive for some time, after a remark or after a purchase order.

Thrive Leads has some severely stand-out options. You get digital asset supply and content material improve templates. However essentially the most ground-breaking characteristic has bought to be “smart links” – this lets you show completely different presents to your current subscribers.

Now, what should you’re searching for extraordinarily superior automation capabilities? OptinMonster is an effective contender right here due to it’s show guidelines. You’ll be able to show a popover primarily based on how somebody interacted with a selected marketing campaign.

These options go so deep you could additionally resolve which kinds seem when a customer has a particular cookie saved of their browser.

Will you could handle opt-in kinds throughout a number of websites?

If you happen to handle plenty of completely different web sites, it may well assist to have a central platform to handle, deploy, check and monitor your opt-in kinds from.

Leadpages is a stable possibility right here. You get the touchdown web page performance, cut up testing and some different options. Considered one of them known as “LeadBoxes” – you should use these to deploy exit intent (or timed) popovers. If you happen to require sidebar opt-in kinds you possibly can use photographs that set off a LeadBox to open when clicked.

OptinMonster is the opposite possibility right here, it doesn’t have the touchdown web page performance but it surely covers a wide array of opt-in kind sorts and has a powerful set of show guidelines.

Need a fast (and free) plugin for including an opt-in kind to your sidebar?

WP Subscribe is a good possibility however solely helps AWeber, MailChimp and Feedburner.

There’s a pro version of the plugin that provides GetResponse integration, shade customization, popovers and some different options.

E mail listing development begins right here

Building an e-mail listing doesn’t need to be onerous work.

And with the mailing listing plugins listed above, it is possible for you to to make it extremely simple on your readers to subscribe to your listing.

Whether or not you need to add opt-in kinds to your web site, or create high converting landing pages – these plugins have gotten you lined.

Not solely that, however you’ll be capable of benefit from cutting-edge options and techniques that can massively improve your e-mail enroll conversions.

So now, it’s time to get began – select a plugin and begin constructing your e-mail listing like wildfire.


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Want to grow your email list faster? Use these WordPress plugins to make it happen.